Privacy policy

1. Scope of this Privacy Policy

This Privacy Policy (“Policy”) applies to the personal information that Nike, Inc. and its affiliates (collectively, “Nike”) collect and process when you interact with us as a customer, including when you interact with our websites, digital experiences, mobile apps, stores, online or offline events, promotions, or one of our other products or services, all of which are part of Nike’s “Platform” and direct to this Privacy Policy. This Policy also applies to the personal information that Nike processes when you subscribe to receive marketing communications fromus, communicate with us or engage with us via our Platform, orparticipate in contests, sweepstakes, and surveys. Nike may provide you with additional privacy notices that will apply tocertain personal information collected and processed by us. For example,we may provide additional notice to provide more specific information ifyou choose to take advantage of a particular partner promotion. ThisPolicy does not apply to your personal information if you work for us asan employee or independent contractor, apply for a job at Nike, orinteract with third party partners or websites that are linked to oraccessible from Nike’s Platform.

2. Personal Information We Collect

Nike collects personal information directly from you, automatically whenyou use our Platform or interact with us, and from third parties. Thedefinition of “personal information” depends on the applicable law ofwhere you reside. For purposes of this policy, “personal information”means information that identifies, relates to, describes, is reasonablycapable of being associated with, or could reasonably be linked,directly or indirectly, to an individual or household. This does notinclude aggregated or de-identified information that is maintained in aform that cannot reasonably be used to infer information about, orotherwise be linked to, a particular individual or household.

Personal Information Collected Directly from You. Weask you for certain personal information to provide you with theproducts or services you request. The personal information we collectfrom you depends on how you interact with us or use our Platform. Thispersonal information includes your:

• Identifiers. We collect certain personal information from you, such as your name, telephone number, email address, date of birth, password, and other identifiers, as well as any personal and demographic information that you share with us, such as gender, hometown, photos, and images you provide to us or post to your profile, or product preferences. When you make a purchase, we collect your payment or credit card information and shipping and billing address.
• Commercial Information. We collect information about your purchases, favorites, and items that you view or add to your cart.
• Communications. When you communicate with us, we collect your contact details and keep a record of the communications, as well as our responses. We also maintain records of information that you post on our social media channels, and information you provide to us related to any customer support requests.
• Physical Characteristics. We collect information on your physical characteristics, including weight, height, and body measurements (such as estimated stride and shoe/foot measurements or apparel size).
• Fitness and Activity Information. We may collect fitness activity information provided by you or generated through your use of our Platform, such as time, duration, distance, location, calorie count, resting heart rate and pace/stride. We may also collect information from your device’s health and fitness repository (such as Apple’s HealthKit or Android’s Google Fit).
• Sweepstakes, Contests and Promotions. If you participate in sweepstakes, contests, and promotions that we offer, we may collect your personal information and other registration information related to contests, sweepstakes, and promotions.
• Events Information. We also collect personalinformation related to your participation in our events. For example, if you register for or attend an event that we host or sponsor, we may collect information related to your registration for and participation in such event.

Personal Information from Third Parties. We may collect personal information about you from third party sources, including when you use our Platform with third party products and sources. This includes:

• Information from Third Party Products and Services. If you connect your Nike account or access ur Platform through third party products or services (such as app stores or social media platforms), we may collect information about you from that third party product or service.
• Information from Partners. With your consent where required, we may obtain information about how you participate or engage with marketing campaigns and/or events that Nike sponsors jointly with third party partners.

Third-party products and services may control the information they collect and share about you. For information about how these third parties may use and disclose your information, please consult their respective privacy policies.

3. How and Why We Use Your Information

Nike collects, uses, discloses, and otherwise processes the personal information we collect for the following business and commercial purposes:

• To Provide the Features of the Platform and the Services You Request.
  When you use our Platform, we will use your personal information to provide the requested product or service. For example, if you make a purchase on Nike.com, we will use your personal information to fulfill your order and complete the transaction. If you participate in a promotion, we will use the contact information you give us to communicate with you about the promotion. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased, to help you resolve a problem or question.

If you use our Platform to track your fitness activity or physicalcharacteristics, we will collect this personal information and store itso that you can review it in the Platform. Your fitness activityinformation may include information you enter about your activity ordata collected by your device during your activity such as location andmovement information. We may use this activity information to calculatefurther information about your activity, such as distance run, orcalories burned, so that the calculated information can be provided toyou as part of the functionality of the Platform.

In many cases, to use particular features within our Platform you mayneed to provide Nike with additional information or additional consentto use particular information in a certain way. For example, to use theheart rate tracking features of our Platform, you may need to connect toa heart rate monitoring device. Similarly, to share content on socialmedia, you may be required to provide your social media accountcredentials to sign in.

• To Send Marketing and Communicate Information about our Products,Services, Events and for Other Promotional Purposes. If you are anexisting customer of Nike (for example, if you have placed an orderwith us), we may use the contact details you provide to send youmarketing communications about similar Nike products or services,where permitted by applicable law (unless you have opted out). Inother cases, we ask for your consent to send you marketinginformation.

Except for fitness and activity information (including Workout Info, defined below), we may use the information that you provide to us as well as information from other Nike products or services, such as your use of Nike’s Platform, to personalize communications and advertisements regarding our products and services that may be of interest to you. This may include information collected from your interactions with our Platform that are associated with your account across devices. For more information about how we use your fitness and activity information, see “Use of Fitness and Activity Information” below.

We may also use information for event planning and management, including registration, attendance, connecting you with other event attendees, and contacting you about relevant events and services.

• For Research, analytics, and improvement. We useinformation to better understand how consumers engage with thePlatform and our products and offerings, including consumer behaviorand preferences. We administer surveys and questionnaires, such as formarket research or member satisfaction purposes. We also useinformation for other research and analytical purposes, such as toevaluate and improve our Platform and business operations, to developservices and features, and for internal quality control and trainingpurposes. For example, we may use information about how consumersengage with Nike.com to search for and find products, to betterunderstand the best ways to organize and present product offerings inour storefront.
• To Personalize Your Experience and Our Platform. We use personal information, including inferences drawn from your personal information, to tailor and personalize your experience on our
  Platform.
• To Operate, Improve and Maintain our Business, Products andServices. We use the personal information you provide to us to operate, improve,and maintain our business, products, and services. We may use personalinformation about how you use our products and services to enhanceyour user experience and to help us diagnose technical and serviceproblems and administer our Platform. We also use information toconsider and implement mergers, acquisitions, reorganizations,bankruptcies, and other business transactions such as financings, andas related to the administration of our general business, accounting,auditing, compliance, recordkeeping, legal and other internalfunctions.
• To Protect Our or Others’ Rights, Property or Safety. We use information to protect the Platform and our businessoperations; to protect our rights or those of our stakeholders; toprevent, detect and investigate actual or suspected fraud, abuse,illegal use, unauthorized or illegal activities and access and othermisuse; and where we believe necessary to investigate, prevent or takeaction regarding situations involving potential threats to the safetyor legal rights of any person or third party, or violations of our Terms of Use.
• To Comply with Legal Obligations. We may also use your personal information as part of legal proceedings, to respond to legal process, and to comply with court orders, governmental requests,
  or applicable law. 
• Use of Fitness and Activity Information. We collect information aboutyour fitness, activity, or your physical characteristics, some ofwhich constitutes “Workout Info,” to provide certain services on ourPlatform. Because of the personal nature of this information, westrive to provide you with clear notice about how this information,including Workout Info, will be used. As this information may beconsidered sensitive in certain jurisdictions, we take appropriatemeasures in protecting and using this information and, where requiredby applicable law or under Nike’s internal policies, will obtain yourconsent for use of your fitness and activity information and WorkoutInfo. Click here to learn more about how Nikeprocesses your Workout Info. Please see “Managing Your Privacy Rights and Choices” below for additional information on managing Nike’s use of yourWorkout Info.
• For Account Linking. If you consent to link your Nikeaccount with a membership account at a Nike partner, Nike will obtainpersonal information from the Nike partner, including your purchasesand returns. We use this information to give you access to selectedbenefits, such as access to exclusive Nike products, rewards, andexperiences, when you shop with our partners. Nike will also use thepersonal information to personalize your experience on the NikePlatform and to send your personalized marketing communications.
• Other purposes. We may also use your personal information in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.